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Case studies

What these brands actually brief their creators to film.

Every case study takes one brand, reads every public creator post around it, and comes back with the format that won, the numbers behind it, and a brief you can paste. No interviews, no leaks. Public posts and stored frames only.

5brands taken apart
1,142public posts audited
638creators traced
0claims without a receipt
Start with your own product · can its result be filmed?
OpenArt One talking-head clip rendered into three different backgrounds inside OpenArt’s workspace
Your output is worth watching
OpenArt handed creators a word to say. The accounts that said it most faithfully got under 500 views each.

How OpenArt gets creators to sell one product six ways

Six video formats for one product, a feature name seeded across creators on a schedule, and the cheapest tier turning out to be where the breakouts came from.

34posts saying one invented word
6different videos from one product
5copies of one script in a day
250 posts · 227 creators10 min read →
BeFreed A phone showing BeFreed's progress screen: 20 finished books, 139 hours saved
Your result is invisible
The 1.3M-view BeFreed post never shows the app. The post that opens on the app got 113 views.

How BeFreed sells an app whose result you can’t film

194 posts · 71 creators9 min →
Final Round AI A laptop video interview with a phone propped in front of it generating the candidate's answer
It helps during a live task
Final Round AI’s reach comes from its own account, not from creators. The same skit did 14.9M once and 4,296 the next time.

How Final Round AI films an AI the interviewer can’t see

327 posts · 140 creators10 min →
Higgsfield A costumed character inside a fantasy arena, the opening frame of a finished short drama
Your output is worth watching
Higgsfield’s partner posts have a 312-view median. The 28.5M post came from an account with no public deal and no interface on screen.

How Higgsfield gets creators to lead with the finished film

188 posts · 165 creators9 min →
Talkie A purple-haired AI character standing on a beach under a direct challenge to the viewer
You have a character
Talkie’s own account puts a purple-haired character where the app would be. Her biggest post did 3.1M, 134× the account’s median.

How Talkie turns AI characters into its TikTok feed

183 posts · 35 creators9 min →
Next out of the library
64 brands are audited. Five are written up.

Every brand in the library already has its creators traced, its posts transcribed and its plays named. The case studies are written from that queue.

110 brands trackedBrowse them all →

No case study matches that situation yet.

What a case study is, and what it cannot tell you

Each one starts from every public post we could find around a brand, reads the transcripts, opens the stored frames, and records the public evidence of each creator relationship. Numbers come out of the library, never out of a press release.

Public posts cannot show what any brand paid, or how many customers a video brought in. Where no receipt exists we write “unknown” and leave it there. Read the full methodology →

Every case study ends the same way
  • 01Three lines you can put straight into your next creator brief.
  • 02The relationship tiers that brand runs, in the order to build them, with what each one actually buys.
  • 03A paste-ready brief for the format that won, with the video it came from.